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About Frederick’s of Hollywood
Fredrick’s of Hollywood is an online store that sells women lingerie. Founded in 1947, Fredrick’s of Hollywood used to be the leading retailer in this category, by the virtue of its wide network of 93 physical stores. It’s market leadership continued until the 1980s, thereafter, Victoria’s Secret became the dominant player in the women’s lingerie sector. In 2015, the company shifted its business model, after being acquired by Authentic Brands Group, to be relaunched as an online-only store. The company has a rich history, it was started by Fredrick Mellinger, who is known as the inventor of the push-up bra. Current headquarters of the company is in Mississippi, United States.
In a first of its kind exhibit, the store once featured The Celebrity Museum which held a collection of underwear worn by famous Hollywood stars. The company has seen some tough times, back in the 90s its LA stores were looted during the riots and they lost some of the items from the museum. In 2003, the company emerged from bankruptcy after 2 years and merged with the sleepwear manufacturer Movie Star. It was a public company listed on the … Read the rest Read More »