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About Red Dress Boutique
Red Dress Boutique was founded in 2005 as a women’s fashion store in Athens, Georgia. The company deals in women’s clothing and also engages in online retail. The idea behind its minimalistic approach to fashion was hatched by Diana Harbour, the founder who was then a student at Columbus State University. She grew fond of the small fashion boutiques that she worked for during the winter breaks and wanted to start one of her own. Athens proved to be a lucrative location for starting out because of its thriving business scene and a near absence of chain stores. The second store was opened in the same city and quickly closed thereafter alongside its eBay business.
The company’s current eCommerce website was established in 2012 and proceeded to generate an incredible US$15 million in web-based sales in 2014. In 2015, the company was featured on Shark Tank Season 6 where Robert Herjavec and Mark Cuban split a US$1.2 million investment for 20 percent equity (only Mark Cuban proceeded to invest in the company). In 2019, Diana Harbour purchased back the equity held by Cuban at an undisclosed amount. … Read the rest