Ulta is a beauty and cosmetic store that also offers salon services. Brands such as Morphe, MAC, Urban Decay, Clinique and Revlon can be found at Ulta’s across the United States.
It was founded in 1990 by Richard E. George under the name Ulta Salon, Cosmetics & Fragrance, Inc as a store that offered both high-end and low-end products in the same place, which was unheard of at the time.
Ulta stocks over 20,000 products in makeup, fragrance, hair products, nail products, and skin products, and stock 500 different brands in their stores.
Services that Ulta provides include: facials, hair cuts, styles, coloring, and brow waxes among other things.
Ulta operates as freestanding stores and has both an online store and app that makes shopping easy. Mary Dillon currently serves as the Chief Executive Officer of Ulta.